Advertising Disclosure

Last updated: 2026.

ConcreteInfo is free to read and is funded by advertising. This page explains how that works, who controls what you see, and the wall between the money and the writing.

This disclosure is made under the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255.

How advertising works here

Display advertising is served by third parties. The banner and in-article ad units on this site are filled by third-party advertising partners through automated systems. Those systems, not our editors, decide which specific ad you see, and two readers on the same page will often see different ads.

We do not sell advertising directly, we do not have relationships with the individual advertisers whose ads appear, and we frequently cannot predict what will run. If you see an ad here for a contractor, a lead-generation service or a product we would never recommend, it is not an endorsement — it is an automated placement.

Ads are visually separate from editorial content. Advertising appears in fixed placements, distinct from the article body, and is labeled. We do not publish sponsored articles, native advertising, advertorials, or paid guest posts, and there is no such thing on this site as an ad styled to look like one of our answers.

Advertising partners may set cookies. They may also read advertising identifiers from your device to select and measure ads, including across other sites. That processing is governed by their privacy policies, not ours. Our cookie policy explains our Google Consent Mode v2 setup and how to decline; our privacy policy covers the California “Do Not Sell or Share My Personal Information” right and how to exercise it.

The current list of our advertising partners is available on request. Email [email protected] and we will send it. We do not print the list on this page because it changes, and a stale list is worse than an honest offer to provide a current one.

What advertising does not buy

We do not accept payment for favorable coverage. Not for a mention, not for a recommendation, not for a ranking position, not for a link, not for the removal of a criticism. There is no price for any of those, and there is no one to ask.

Advertisers have no editorial input. They do not see content before publication, they cannot request changes after it, and they have no veto over what we write about their products or their industry. We do not send drafts for approval.

Advertising spend never affects coverage. A manufacturer that advertises heavily gets exactly the same treatment as one that has never sent us a dollar. If their product is wrong for an application, the page says so.

Our editors do not know who is buying. Because ad selection is automated, the people writing pages generally have no idea which brands are appearing beside their words.

Affiliate links are a separate thing

Some outbound product links are affiliate links, which pay us a commission if you buy — at no extra cost to you. Those are chosen by us, unlike ads, and they carry rel="sponsored nofollow". The full terms, including what affiliate relationships never influence, are in our affiliate disclosure.

What we are not

We are not a lead-generation site. ConcreteInfo does not perform concrete work, does not bid jobs, and does not collect, broker or sell contractor leads. There is no “get matched with a pro” form on this site and no referral fee arriving from anyone. If an ad on this page offers to connect you with a contractor, that is a third-party advertiser and has nothing to do with us — and we would still tell you to verify any contractor through your state licensing board.

We chose advertising over lead generation on purpose. Lead-gen pays better, and it warps the writing: once a page exists to capture a phone number, every answer starts bending toward “call someone.” Ours does not have to.

Reporting a problem with an ad

Ads can be broken, deceptive, inaccessible or simply inappropriate next to a page about concrete. We want to know.

Email [email protected] with the page address, roughly when you saw it, and what the ad was advertising or doing. A screenshot helps. We raise problem placements with our partners and, where a problem persists, we remove the placement. Accessibility problems with an ad unit are handled under our accessibility statement — acknowledged within 2 business days.

Editorial independence

The full rules that separate our funding from our content — the source hierarchy, the AI-use disclosure, named-author accountability and the corrections process — are in the editorial policy. If you think advertising influenced something we published, say so at [email protected] and we will look at the page.